10 Elements of Great Event Website - part I

How to create an event website? A properly designed website should include elements that will make the life easier both for your readers and yourself. Only then you can say that it serves its purpose.

10 Elements of Great Event Website - part I

1. Visuals

Visuals, such as pictures and graphics, are indispensable parts of your website. Why? In the Internet, image works better than text. Think about using pictures of the venue, both inside and outside. A fancy or well-known venues will draw the attention of your audience.

However, avoid general pictures that can be found on the Internet. Instead, use footage from previous editions - it always works better.

2. Video content

In the last few years, video marketing has picked up pace. According to the industry survey conducted by Eventsforce, as much as 84% event planners use video as one of marketing techniques. Video allows your attendees to get to know your event and its feats like no other medium.

You can use the option to autoplay video on your website to make the visitors more familiar with your event. But remember to mute the player - unexpected sound usually isn’t perceived well.

Video gives you many more options. Experiment with different formats and fill your website with speaker interviews, attendee testimonials, or informal vlogs, e.g. concerning factlets about the event.

3. Responsive Website Design

There are almost 3 billion mobile Internet users worldwide. This number constantly grows and directly affects behaviors in the Internet - we keep observing more and more cases where mobile traffic exceeds desktop traffic. So don’t let your attendees deal with ancient technology and accuse you of unprofessional design.

Responsiveness will not only benefit your audience and image. It will also help your SEO. Google prefers websites optimized for mobile browsing, placing them higher in search results.

4. Multiple languages

Notice how many conferences have decided to host a multi-language website recently. Not without a reason. Building a website with multiple language versions brings concrete benefits. With such solution, you will draw in new attendees, improve website positioning, and give your event an international scale.

The process of creating multiple language versions of your website is not as complex as it seems. Most of modern event registration software, CONREGO included, comes with a CMS that can handle multiple language versions.

5. Social shares

Currently, there are 2,789 billion active social media users around the globe. We are living in times where the Internet community has unbelievable power at its fingertips. Use it and give your audience tools, such as ShareThis, to share your event… which is basically promoting it.

Tomasz Chrosciechowski

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