10 Elements of Great Event Website - part II

How to create an event website? A properly designed website should include elements that will make the life easier both for your readers and yourself. Only then you can say that it serves its purpose.

10 Elements of Great Event Website - part II

6. A clear RSVP link

RSVPs are commonly found in emails but if you want to invite people from outside your mailing lists, you can create a landing page with an RSVP link and post it on your social media accounts.

7. Microinteractions

The event website should include at least some microinteractions, meaning minor interactions with various website elements. These interactions can include filling in a survey, using a search bar, navigating the website, and other minor actions that require minimal attention but contribute to the user’s general impression of your website.

8. Intuitive navigation

Intuitive navigation and correctly grouped content are crucial parts of a well designed website. Your audience mostly comes here looking for information about the event. If they cannot find answers to their questions with three clicks or scrolls, then your website does not serve its purpose.

9. Testimonials

Social proof, described in Robert Cialdini’s “Influence: Science and Practice”, is a tool that will draw the audience and work for you to build a strong brand for your event. There is a selection of particular applications. The event industry most often employs testimonials - short opinions by attendees with their names and pictures. Their power results from a simple fact: in the Internet, we commonly base our decisions on recommendations. According to research, positive testimonials can increase our will to purchase by as much as 85%.

10. Content quality

Great many websites are full of mediocre content. And content is used to build your brand, gather the audience, and earn their trust. Remember that the website content can tip the scales of you event’s success. It can be a factor in whether all the work and time put into optimization according to previous tips pay off or are wasted. What else should you remember about?

Hone the content and improve SEO by publishing detailed speaker bios and presentation topics. Be aware, however, that website content is not carefully read in its entirety. Only 16% of surveyed people actually read all the content of a page. This is why you should use simple language on your website. A language that can easily be understood while scanning the website: short sentences, space between paragraphs, and highlighted important information.

Tomasz Chrosciechowski

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