And now for a better question: have you ever wondered how to utilize them? If you analyze the topic, you will quickly discover that promotions are virtually everywhere. Discount systems, loyalty programs, cashbacks, contests… The marketing machine is going full steam ahead. Indeed, marketing agencies serving brands of products or services very frequently engage in organizing promotions. Why though? The answer is simple: because it’s worth it.
One of the most universally used mechanics in such promotions is a partial cost return or other rewards for buying your products from retailers. Here is an example of a practical application:
Cachbacks, the leading topic of this entry, generate indirect income. The main aim of a cashback is to reward the customer for shopping, which strengthens his bond with the brand. Actual income, however, comes later. Most agencies employed by various brands perfectly know this mechanism while their clients eagerly choose to run cashbacks.
Naturally, to organize such a promotion, agencies are in need of a submission processing system. Some teams organizing promotions design their own systems to satisfy that need. Unfortunately, as Kasia Dulemba (cashbacks are her daily bread) told us recently, such tools are not always fully functional (read the entire interview: Event registration system as a tool in a marketing campaign).
[In the past] promotions were a challenge regarding how tedious it was to carry them out - this is how Kasia Dulemba (Polymus Agency) described working on a promotion before using CONREGO. Now comes the interesting part. As it turns out, a cashback requires a system to feature virtually the same functions as an event registration system! What follows is that an out-of-the-box event registration system is practically a system that can help serve promotions as it is.
Intrugued by the topic, I talked to several clients of CONREGO and discovered that the teams responsible for organizing promotions are not aware of the solutions that event managers are using on a daily basis. The are also not aware that an event registration system is a tool for them as well.
With the use of functions offerred by CONREGO, you can easily build a registration form that will let the end customer register their purchase by:
After the submission is made, the system will send a confirmation message to the promotion participant. You can use this e-mail to inform the participant about: the fact that the organizer needs to verify every submission, the date at which participants will be informed about the outcome, and the date at which rewards will be given out.
With the integral Reports module, CONREGO facilitates tracking, analysis, and exporting submissions into XLS files. This in turn lets you transfer them to external systems, for instance CRMs (Customer Relationship Management).
Using the Mailings module, you will send mass e-mails to promotion participants. Use this to inform them about rewards or rejections if their submissions did not meet the conditions described in terms and conditions.
Every promotion needs captivating visuals. With the use of the Website module (CMS), you will easily build a responsive website consistent with the promotion or brand identity system.
All the mentioned functionalities are available as a part of CONREGO Premium subscription plan, which costs only $997 annually. Do not delay and check out CONREGO with a 14-day free trial!
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