How to have your attendees promote your event for you?

Every event manager’s goal is to sell the event. What should you do to reach it? What’s the best way? It’s very simple - it’s your audience.

How to have your attendees promote your event for you?

Imagine a world where the most important marketing communication comes from press ads, radio, billboards, and TV commercials. Word of mouth works but it’s limited. Sounds familiar, doesn’t it? This is our world… or, more precisely, this WAS our world. And as it came to pass, so should your old marketing strategy.

Did you know that there are 2,789 billion active social media users around the world? And their number has increased by 205% since 2010. The conclusion is obvious - you need to use it to your advantage. This article will show you four tactics that will help you do it.

Guests selling tickets

Can your guests sell tickets for you? Of course they can! And that’s the point!

Are you familiar with the term FOMO? No? But do you know people who check their phones every couple of minutes to see if there are any Facebook notifications or messages? That’s FOMO - the Fear Of Missing Out. As an organizer, you should use it and invite your attendees to share what they are doing: what they are buying, where they have been, how they will have fun.

Your ticketing platform should allow your attendees to purchase tickets with only a few clicks. And above all: do not forget about social media share buttons. Facebook, Twitter, WhatsApp… these are the platforms your attendees will invite their friends.

Content worth sharing

Unfortunately, you’re not the only one who knows the tactic above. Social media are flooded with information of various kinds. How to stand out from the crowd? First of all, you need to provide content that is perceived by your attendees as content worth sharing. Step into your attendee’s shoes and think what content they would share with their friends and followers. This is key to understanding what sort of content you should focus on.

Image works better than text in social media. Remember this and prepare pictures and videos that show how your event is exceptional. Analyze which pictures generate the most interactions with your audience. This is the factor that drives ticket sales.

Attendees-promoters

Your guests can be event promoters at the same time. You only have to give them a link that they can share in their social networks to be noticed by their friends and followers.

Limited sale

It’s a well known and frequently used marketing technique. Is something time-limited? This must mean it’s unique. Use Twitter as a platform to announce a one-hour sale. It’s the last chance to apply! And the discounted price is really attractive… Obviously, don’t forget about a proper hashtag and a couple of follow-up tweets to wind up the excitement. Finally, check your sales and think how much you just saved by using simple and free Twitter promotion instead of a traditional marketing campaign.




Tomasz Chrosciechowski

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