How to write a survey?

A survey is a powerful tool - probably anyone who happened to do such kind of research knows this.

How to write a survey?

It allows us to accurately measure event attendees’ satisfaction and, consequently, provide evidence your event was effective.

In other words, it is not just the client who should be interested in the survey, but mostly the organizer. The organizer is the one who wants to prove the effectiveness of their events in a credible and transparent manner.

What do we measure?

To obtain the most accurate results, you need to properly design the content of the survey. What does that entail? First, you need to answer the question: what do you want to measure? Opinions, sentiment, or knowledge? Full awareness of what you want to measure lets you formulate the questions properly and optimize the scale of assessment.

Designing the survey

Once we know answers to the questions above, we can finally start working. Fortunately, creating a survey in CONREGO is exceptionally intuitive and quick, and you do not need any extra skills to do it. In fact, creating a survey in CONREGO is as easy as configuring registration form fields.

It is also possible that we want to measure a number of categories independently. In this case, all you need to do is allow the surveyed to select one of these categories and assign them to corresponding moderators. Now, every moderator will receive confirmations of incoming surveys in the category they are assigned to.

Extra options

It does not end with measurement alone, however. It is worth to take your time and prepare the content of a thank-you page - it’s a detail but a significant one. Adjusting the content of the confirmation of survey submission e-mail is equally simple.

With CONREGO, you can export the results of the survey as an MS Excel file (XLS) or MS Word file (DOC), depending on how you want to process gathered data.

Now that you’ve got the knowledge, there is nothing left but to obtain hard evidence of your clients’ satisfaction. Good luck!

Tomasz Chrościechowski

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