In the digital age, protecting user privacy is crucial. Companies using tools like Hotjar, Clarity, or Google Analytics must comply with regulations such as the GDPR. This requires obtaining user consent for cookies before collecting any data. In this article, we explain why consent is necessary and how Google Consent Mode v2 works.
1. Why are cookies important?
Cookies are files stored on the user's device that enable analytics tools like Google Analytics to track site behavior, and tools like Hotjar, Microsoft Clarity, or Crazy Egg to record user interactions. Other tools, such as Facebook Pixel or LinkedIn Insights Tag, also use cookies for advertising and analytics purposes.
These tools collect personal data like IP addresses, which means they fall under data protection laws such as the GDPR.
2. Why is cookie consent required?
According to GDPR, users must give informed consent for data collection via cookies before any are set on their devices. Analytics tools cannot run without this consent. Failing to obtain it may result in legal violations and financial penalties.
3. How does Google Consent Mode v2 work?
Google Consent Mode is a framework that adjusts how Google services (e.g., Google Analytics) operate based on a user's consent choices.
If a user does not consent to cookies, the Consent Mode limits data collection—anonymous data may still be gathered, but no personally identifiable information is tracked.
4. Why is this important?
As a software provider, we aim to help our clients stay compliant and avoid legal risks.
That’s why we recommend integrating external consent managers like Cookiebot, CookieYes, Cookie Script, or Cookiebot.
5. Summary
Using tools like Hotjar, Microsoft Clarity, or Google Analytics can be powerful, but it comes with the responsibility to protect personal data.
Google Consent Mode v2 and proper consent management are more than technical solutions—they are essential to legal compliance and user trust.