Why do you need a responsive website dedicated to your event?

But first, I would like you to answer a simple question. Do you use your smartphone to connect to the Internet?

Why do you need a responsive website dedicated to your event?

If your answer is “yes”, then you are among the many that do. According to a report published on GlobalWebIndex.net, smartphones were the devices used most frequently to connect to the Internet, in the second quarter of 2016.

Smartphones dominate

In a way, we have already answered the title question in the short introduction above. The automatic adjusting of websites to the screen size of devices is necessary, as Internet sites are most often viewed on smartphone screens. Studies into the subject have brought the following results: As the most important device to connect to the Internet, 2% of users mention tablet computers, 25% desktop computers, and as many as 41% smartphones. But that is not all. The use of smartphones for that very purpose is increasing as we speak. It has grown by as much as 8% since the end of 2015!

Google supports responsiveness

Today, we do not need to speculate to know that responsive websites and on-line shops are displayed higher in Google search results than those not adapted to mobile devices. And those who used to see responsiveness as a fading trend should now see no justification for their opinions.

The advantages of responsiveness

Firstly, it is the image. Thanks to responsiveness, you will make participants see your event as a professional endeavour, both in terms of its technical side and image.

Secondly, it is the comfort. You certainly do not want your participants leave your event website fatigued because they spent a lot of time staring at tiny letters or had to endlessly slide the content displayed on their screens.

Thirdly, the increased traffic. If your website is responsive, customers can visit it any time, as they see fit, for example when waiting in a queue or going by train.

Fourthly, it is the economy. If you have a responsive website, you do not need to invest in costly mobile applications dedicated to at least two operating systems (Android and iOS).

Responsiveness is mandatory

You should not ponder on whether the website promoting your event is supposed to be responsive, or not. Responsiveness is mandatory.

And that is one of the reasons for the CONREGO system to have a built-in responsive website. This way, you will not only be able to offer easy access to content, but also registration and questionnaire forms adjusted to small size screens, in addition to many other functionalities. The administration panel of the system is also responsive, which means that you will be able to access information about participants, generate reports, and publish current data remotely, from any location in the world.

Do not forget your smartphone, though!

Tomasz Chrościechowski

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