Make sure you have not made any mistakes creating your event website and you will see that it becomes a perfect tool for event promotion.
Design and clarity
The value of good visual design cannot be overestimated, at least for the following two reasons. Firstly, the appearance of your website communicates whether the organizer is a professional. If you use an obsolete or uncommunicative template, it will immediately evoke associations with unprofessional or low-budget approach to creating a website. You must remember though, that the visual value is also translated into being consistent with the brand of the organizer or the conference.
Secondly, the appearance of a website is also its functionality. Do not make your readers strain their eyes when looking for information. Ensure that the color of text differs from the colour of background (light text against dark background, and vice versa) and that the font is legible (go for the minimalistic option).
Images and words
The Internet is a medium, where image is superior to text. If you want to create a website that is attractive and absorbing, and at the same not boring to visitors, you need to both pay attention to the appearance of your template, and also add video materials. However, the fact that images are so dominant does not mean that other content is irrelevant. Quite the contrary, it is of no small importance, even if it is just for such a simple reason as SEO. Keywords used to position the website should be included in the content published on the website and in the internal links on that website. This way, your website will have better visibility in the internet, and consequently, more visitors. As far as links are concerned, you also need to remember that your website must have the simplest possible address. It will be easier for attendees to remember it.
Semantics of information
Getting to the nitty-gritty fast – this is what the Internet is all about. So do not overwhelm attendees with information and at the same time, make sure that the essential information is clearly visible. Having entered a website, you should immediately find selected information about a conference such as: its name, date, and the location at which it takes place.
You will probably also need a couple of subpages. It is essential to locate the menu with links in a visible place. More than that, you must also remember to arrange information correctly (divided into topics and functions) in order to avoid having an excessive number of subpages with little content.
Bear in mind that the website must not be missing information such as:
- A link to the event registration form,
- Requirements regarding participation (with Terms & Conditions linked),
- The conference programme,
- Information about the organizer, including contact data.
Optionally, you can add the following to your website:
- Information about speakers,
- A map with the location of the conference and accompanying events,
- A counter showing the time left before the conference starts and/or the deadline for registration, a subpage where it will be possible to publish a gallery and other content to download.
Accessibility and responsiveness
An ideal website is one that is displayed correctly regardless of the device you use to view it. Therefore, it must be both adapted to various web browsers (Chrome, Mozilla Firefox, Opera, Microsoft Edge etc.), and to various devices (a PC, a tablet, a cellphone). The website promoting your event should be responsive. Given the times we live in, it is simply necessary!