3 Proven Tactics That Motivate Attendees to Register

You’ve got the event plan ready, speakers confirmed, and your event website looks great. Now there’s just one thing left: getting people to register. This is the moment when not only the quality of your event matters, but also how you sell it. Luckily, there are simple and effective tactics you can implement right away.

1. Create an offer that rewards fast decisions

People love a good deal – and they love feeling like they were first to get it. That’s why tiered pricing works so well. A lower rate for early registration? That’s a strong call to action.

With CONREGO, you can set any number of time slots, assign different prices to each, and automate the entire process. This means you not only encourage quick sign-ups but also eliminate manual work and the risk of human error.

2. Use discounts and bonuses strategically

Discount codes are powerful – but only when used wisely. It’s not about giving away value, but about smart targeting: a discount for event partners, a code for newsletter subscribers, or a bonus for the first ten registrants.

In CONREGO, you can create discount codes that automatically reduce prices during registration. You can define their expiration date, number of uses, and which options they apply to. And if you want to speed up ticket sales – offer something extra (e.g., free access to a paid session), but only for the first registrants. Setting a limit on availability is quick and easy.

3. Send personal invitations – and make them count

A message addressed by name, with a clear benefit and a registration link, is more effective than even the most creative social media post. Especially when the recipient feels they were personally chosen.

In the CONREGO system, you can prepare and send personalized invitations with individual registration links using the Communication module. You can track the effectiveness of your campaign on two levels:

• through the deliverability report, which shows who received, opened, and clicked the link in your invitation,
• by measuring the conversion from invited to registered attendees, since everyone who completes registration will be marked with a different record status than those who haven’t decided yet or have declined to participate.

Attracting attendees is a bit like making a first impression – you usually get only one chance to get it right. Make the most of it by using the right tools, such as a functional Event Management Software that gives you full control over the registration and promotion process.

Looking for a platform that does it all? Create your free CONREGO account and discover how quickly you can move from planning to a packed event.