You will see me at events like expos and conventions. That’s where I present our newest products and future plans, collect contact data, build up the hype...
I pay particular attention to the scale of the event and booth locations. You know, a booth costs us money. I don’t want to waste money on an event attended by 300 people when my booth is in some dark alley where only few attendees will stroll.
I expect well organized lead retention. The most convenient method is scanning attendees' ID badges. Then, the organizers hand us lists of attendees that got their badges scanned.
I’m annoyed by few things. I got used to the crowd and commotion. My throat is a little sore the next day but that’s the job and I like it. Oh, usually that’s not a problem but I’m sometimes annoyed when I have to wait for a cleaning crew. I do understand that there are other booths and it takes some time to get from one place to another but if I were to pick one annoying thing, this would be it.
What I like most is a good show. Yes, this sometimes means that the competition did a better job than us. But first, it’s an opportunity to sneak a peek and learn something, and second, I really am crazy about new entertainment solutions.
Thank you for your time and insight, Simon. I won’t pretend I know anything about expo space planning and attendee flux. But I do know a thing or two about lead retention and the GDPR. If using proper attendee registration software (nudge nudge, wink wink), you can use QR code reads as a means of consenting to receiving communication from the vendor. I mentioned the GDPR, so you know such consent needs to be justified. There are two ways to do this: explicit, visible information about this consent at each booth, or a proper clause below the registration form (the ticket store). This way, we can make the whole process more convenient to the vendors and attendees, while also remaining GDPR compliant.
Look forward to another event goer soon!