Practical tips, tools, and insights from the daily work of event managers.
Why should a VIP attendee view the same content as someone with a standard ticket? Personalization is key to valuable events.
Events end, but relationships with attendees can endure. Discover how a Multimedia Platform extends your event's value.
Don't have time to create event posts from scratch? Use these proven templates that simply work.
Your attendees don't read messages word by word. They scan for key information. Adapt your communication to this reality.
First participant contact at your event? It's reception. See how professional service impacts event success.
Your event ends, but its marketing power is just beginning. Discover proven ways to transform events into long-term lead generators.
1000 registrations, but only 300 people showed up? Check which numbers really show your event's effectiveness, and which are just for show.
Came back from an event with hundreds of contacts, but no one's buying? You probably have an attendance list, not leads. Time for smart filtering.
Your event isn't just an agenda. It's a sales tool that must work like an effective landing page – clear, concrete, and results-driven.
Want to know if your event was profitable but don't have analysts on your team? Learn how to measure effectiveness using simple methods.
Every attendee at your event is a potential client. Learn how to design actions that transform attendance into valuable sales contacts.
A presentation isn't just about data and slides. It's about emotional connection that determines your audience's engagement.
Everything falling apart just before your event? That's stress making decisions for you. Time to change that.
Attendees remember not the agenda, but how they felt. Emotions can be consciously designed – without big budgets.
Great program and networking can prove worthless if the last 10 minutes of your event are chaotic. Discover the peak-end effect.
You sent them everything – confirmation, agenda, reminders. Yet on event day, they ask questions you answered a week ago.
