How to Make Sure Your Emails Don't End up in SPAM?

Every registration software has an inherent mechanism of sending email messages, even if it is the simplest system possible. How can you prepare messages to ensure that they do not end up in the SPAM folder?

How to Make Sure Your Emails Don't End up in SPAM?

System administrators often complain that anti-spam filters mark their email messages as spam. In our work, we receive many signals that emails sent to attendees never reach them. The reality is a little different, though. The messages do get there, but they are automatically directed to the spam folder. If that is the case, it would be of little advantage to re-send such emails. At this point, you must ask yourself a question: what can I do about it?

It is worth checking the results for our email as early as at the phase of system implementation. To do this, I recommend using mail-tester.com. It will evaluate your email messages from 1 to 10. Unfortunately, receiving the maximum score of 10 points is no guarantee that all messages will actually get to the recipient. Anti-spam filters can be configured in any way you can imagine, in every mailbox. Unfortunately, that is something we cannot do much about.

In order to test an email message, we send it to the address generated by the website. A few moments later, the website displays the result:

Testing e-mail message quality with mail-tester.com



The result corresponding to a standard email message that confirms registration in our event registration software is 7.9/10 – it is the safe minimum. When creating a new message, pay attention to a number of particularly important aspects:

It will surely take a lot of patience and diligence to test and evaluate email messages. Before sending each new batch of email, we need to take all the steps all over again. However, it will pay back during the very process of attendee registration. The problems with sending invitations, confirmations of registration, VAT invoices, and (potentially) conference passes from event management software will be reduced to a minimum. These problems will come back to haunt us if we ignore this important step of software configuration.

Krzysztof Jagoda