10 Tips to Help You Promote Your Event
If you’re organizing an event, you surely want as many people to know about it as possible. What to do to make it that way? Try the tips below and your event is sure to be a thing!
Promoting an event is much more than just a Facebook post with a date and location. It’s a thoughtful process where every element – from words and images to partner engagement – plays a role. Here are ten strategies to help you expand your reach, attract attendees, and create an event that people will talk about.
1. Show that others have already signed up
People want to be part of something bigger. Social proof works – especially when we see that many others have already committed to attending. If your registration system allows you to display the number of registered attendees, make use of it. You can also share who has already joined the list of participants or speakers – with their permission, of course.
2. Share the story, not just the agenda
The event program is one thing, but it’s the emotion and values behind it that build engagement. Instead of listing lectures and sessions, tell people why this event is happening. What inspired you? What problem does it solve? What impact will it have on participants?
3. Use the power of your location
Is your event happening in a unique venue, a cozy space, or a renowned convention center? Talk about the location like you’re inviting a friend to your favorite spot. Add photos, interesting facts, and a map with recommendations for nearby cafés and hotels.
4. Use advertising – wisely
Facebook and LinkedIn Ads are powerful tools when used correctly. Your ad should look like an answer to a problem, not just a flyer. Focus on a strong call to action, a specific benefit, and a graphic that catches the eye without shouting.
5. Be visible in Google
SEO isn’t just for e-commerce. Clear titles, meta descriptions, headers, and blog content help your event gain visibility in search engines. A good registration system like CONREGO lets you create a responsive, optimized, and fully branded event website.
6. Build speaker authority
If you’re inviting experts, highlight their stories, achievements, and memorable quotes. Go beyond the headshot and job title – ask for a short comment about their topic, share a teaser video, or record a short interview. This resonates more than any slogan.
7. Partner collaboration = wider reach
Sponsors and partners are more than just logos. They are people and organizations with their own audiences. Make it easy for them to promote your event by providing ready-made content – social posts, banners, newsletter blurbs. The easier you make it for them, the more they’ll help.
8. Promote what’s truly unique
Hosting a VR demo? A closing concert? A locally sourced catering experience? Don’t be afraid to talk about the details that make your event stand out. Often, it’s those "extras" that convince someone to register.
9. Start early and stay consistent
Event promotion is a marathon, not a sprint. Instead of releasing everything at once, build momentum. Plan a campaign – announce the date first, then the speakers, agenda, partners, early bird promos... all the way to the last day of registration. With CONREGO, you can plan your communications and automate your mailings, making your job a lot easier.
10. Make sure your call to action works
“Click here” doesn’t convince anyone. But “Register before spots run out” or “Gain access to insights you won’t find online” – that’s a different story. Every button, banner, and registration link should clearly communicate a benefit.
You now have ten effective ways to promote your event – but remember, the key is to tailor them to your audience and your specific event. Not everything will work right away, but with tools like CONREGO event management software, you can test, measure, and move forward with more confidence.
Want to see what your event site could look like, or how to automate your communications and ticket sales? Book a free system demo today.