Sponsors benefit too – new exposure formats on the Multimedia Platform

Sponsorship is more than just a logo on a banner

Remember the last time an event attendee stopped for more than a moment at a sponsor's roll-up banner? Probably not. This is precisely the main problem with traditional exposure formats – they have limited longevity and increasingly weak effectiveness.

Today's event participants are demanding. Simple logos on badges or advertising slogans on screens are no longer enough. They expect valuable content that helps them solve real business problems. And this is exactly where the Multimedia Platform opens up completely new opportunities for sponsors and partners at your events.

What new formats do sponsors and partners gain?

The Multimedia Platform is the digital hub of your event, which operates much longer than traditional conferences or trade shows. Sponsors can utilize exposure formats they could only dream of before.

Dedicated knowledge sections are a real game-changer. Each sponsor can receive their own zone where they showcase their expertise. This isn't a place for advertising slogans, but for real value for participants – practical guides, market analyses, or industry trends.

Video materials and case studies allow sponsors to tell their story in an engaging way. Instead of a static logo, participants can watch a case study showing how a specific company solved a problem similar to the one they're facing.

Downloadable files – e-books, reports, whitepapers – are treasures for participants seeking in-depth knowledge. For sponsors, this means not only exposure but also the opportunity to collect contacts from people genuinely interested in their offer.

The most interesting feature is content targeting. An HR technology sponsor can direct their materials only to HR professionals, while a financial solutions provider can target CFOs. This is precision that no traditional format can provide.

Benefits for you as an organizer

When you offer sponsors the possibility of long-term exposure in a digital environment, your sponsorship packages become significantly more attractive. This translates directly into higher partnership revenues.

Imagine being able to guarantee a sponsor their brand presence not only during a two-day conference but for the next 6-12 months. The Multimedia Platform remains active long after the event ends, and sponsors' materials are still available to participants.

This also builds your professional image. Sponsors see that you're giving them real value, not just logo exposure opportunities. Such collaboration usually results in long-term partnerships and recommendations.

What do sponsors and partners gain from all this?

For sponsors, the most important aspect is the possibility of longer contact with participants. Traditional exposure ends with the event. On the Multimedia Platform, the partner's brand remains visible and accessible for months.

Expertise presentation is another key benefit. Instead of being perceived as "just another sponsor," partners can showcase their knowledge and experience. This builds trust and positions them as industry experts.

We also can't forget about real data. Sponsors can see exactly how many people downloaded their materials, watched videos, or visited their dedicated section. These are concrete metrics showing return on investment in sponsorship.

Sponsorship can be interactive and valuable

The Multimedia Platform changes how we think about event sponsorship. It's no longer a one-time logo exposure, but a long-term brand presence in a digital environment full of valuable content.

For you as an organizer, this means the ability to offer significantly more attractive sponsorship packages. For partners, it's a chance to build relationships with participants based on value and expertise, not just brand visibility.

Most importantly, everyone wins – you have higher revenues and satisfied sponsors, partners receive real return on investment, and participants get valuable content that helps them in their daily work. This is what modern event sponsorship means.

About the author

Joanna Chrościechowska

Managing Partner at CONREGO. She specializes in educating event organizers and improving communication with participants. She writes about how to simplify the work of event managers and create processes that enhance attendee satisfaction and the overall effectiveness of event operations.