If your answer is “yes”, you are not an exception. According to a report published on GlobalWebIndex.net in the second quarter of 2016, mobile was the dominant way of accessing the internet.
Mobile reigns supreme
In a way, we have already answered the title question in the short introduction above. The automatic adjustment of websites to the size of display is necessary, as websites are most often viewed on smartphone screens. The reasearch published by statista.com have brought the following results: 9% of users consider desktop computers as the most important device, 15% choose tablet computers, 20% - laptops and as many as 52% - smartphones. However, that is not everything, this use of smartphones increases at all times.
Google supports responsiveness
Today, we do not need to speculate to know that responsive websites and online shops are displayed higher in Google search results than those not adapted to mobile devices. And those who used to see responsiveness as a fading trend, should now see no justification for their opinions.
The advantages of responsiveness
Firstly - the image. Thanks to responsiveness, you will make attendees see your event as a professional endeavour, both in terms of its technical side and image.
Secondly – the comfort. You certainly do not want your attendees leave your event website fatigued because they spent a lot of time staring at tiny letters or had to endlessly slide the content displayed on their screens.
Thridly – the increased traffic. If your website is responsive, customers can visit it any time they see fit, for example when waiting in a queue, traffic jam or on a train.
Fourthly – the economy. If you have a responsive website, you do not need to invest in costly mobile applications dedicated to at least two operating systems (Android and iOS).
Responsiveness is mandatory
You should not ponder on whether the website promoting your event is supposed to be responsive or not. Responsiveness has become mandatory.
And that is one of the reasons for CONREGO event management software to have a built-in responsive event website. This way, you will not only be able to offer easy access to content, but also survey and event registration form adjusted to small size screens, and many more features. The administration panel of the system is also responsive, which means that you will be able to access information about attendees, generate reports, and publish current data remotely, from any location in the world.
Do not forget your smartphone, though!
Tomasz Chrościechowski