Tools to Help You Organize and Promote Your Event
Work organization and promotion are essential parts of every event. So how can you make them easier? By using the right tools, of course.
Managing an event requires coordinated action across many areas. To make your work easier, we've compiled a list of proven tools, divided into key categories related.
1. Strategy and Planning 🧭
These apps help you develop your event strategy, coordinate tasks, and collaborate efficiently as a team.
Notion
An incredibly flexible app that lets you manage all your notes, ideas, and plans in one place. You can create calendars, checklists, contact databases, and much more.
Asana
A great project management tool that enhances team collaboration. It helps you organize tasks, set deadlines, and track progress with ease.
Trello
An intuitive Kanban-style board system that makes it easy to assign tasks, set due dates, and stay up to date on progress.
2. Content Creation and Promotional Materials ✏️
These tools enable quick creation of visually appealing marketing materials.
Canva
A popular, user-friendly graphic design editor that lets you create professional-looking visuals without graphic design skills.
VistaCreate
A Canva alternative that helps you quickly create promo materials, social media posts, and event presentations.
Adobe Express
Adobe’s solution for fast graphic design, marketing materials, and short videos – perfect when quality matters.
3. Advertising Campaigns 📣
These platforms help you promote your event to precisely targeted audiences.
Meta Ads
The ad system for Facebook and Instagram, great for building awareness fast by reaching highly targeted groups.
Google Ads
Google’s advertising platform lets you reach people via search results, YouTube, and the display network – ideal for those actively searching for events.
4. Email Campaigns 📨
Tools that automate and streamline your event email campaigns.
GetResponse
A robust email marketing automation platform with features for email campaigns, landing pages, and even webinars.
Mailchimp
One of the most popular platforms, valued for its intuitive interface, simple list segmentation, and powerful reporting.
MailerLite
A budget-friendly tool offering email automation, campaign builders, and audience segmentation in a very user-friendly package.
5. Social Media Management & Automation 📱
Tools to help you plan and automate your social media communication.
Buffer
Plan and publish posts across multiple social platforms with ease. Buffer suggests optimal posting times too.
Hootsuite
A more advanced tool offering not only scheduling, but also engagement analytics and social listening features.
Later
Ideal for visual content planning on Instagram, Pinterest, or TikTok. It supports post scheduling, auto-publishing, and performance analytics.
6. Brand Monitoring and Analytics 👀
Platforms to track brand mentions, measure campaign performance, and analyze audience feedback.
Brand24
Tracks online and social media mentions of your event, helping you manage your reputation and respond quickly.
Google Analytics
A must-have tool to measure website traffic, campaign effectiveness, and user behavior on your event website.
Meta Business Suite
A centralized dashboard for Facebook and Instagram content, ads, and insights – all in one place.
7. Attendee Registration and Management 📋
Attendee registration software helps streamline ticket sales and communication. It simplifies data collection, reduces paperwork, and makes attendance tracking effortless.
CONREGO
A comprehensive tool for registration, ticket sales, automatic notifications, invoicing, and reporting – all in one system.
Eventbrite
A popular registration platform, well-suited for smaller to mid-sized events with strong local promotion tools.
Whova
An all-in-one event app offering attendee management, networking, agenda planning, and virtual engagement.
8. Attendee Support and Communication 💬
Live chat, chatbots, and helpdesk tools that make attendee communication faster and easier.
Tawk.to
A free and simple chat widget you can install on your event site to communicate with attendees in real time.
LiveChat
A professional live chat platform that helps you build a responsive and approachable event brand.
Intercom
An advanced solution combining live chat, automation, and CRM features – ideal for high-touch attendee service.
9. Event Directories and Listings 🧩
Platforms that aggregate events and help you reach new audiences.
Meetup
A global platform for community-driven events – great for reaching interest-based local groups.
Evvnt
A global event promotion platform that distributes your listing across multiple online channels – perfect for large events.
10. Livestreaming and Online Engagement 🎥
Platforms for webinars, live streaming, Q&A sessions, and audience polling.
Zoom
One of the most popular platforms for webinars and virtual events – user-friendly and feature-rich.
ClickMeeting
A professional webinar and online meeting platform that makes participant interaction smooth and easy.
Hopin
An advanced virtual and hybrid event platform supporting networking, expo areas, and audience engagement.
11. Post-Event Evaluation and Reporting 📊
Tools for surveys, feedback collection, and data analysis after the event.
CONREGO
Provides detailed reports on registration data and attendance – ideal for evaluating event effectiveness and segmenting audiences.
Typeform
A sleek and intuitive survey tool that increases response rates with its conversational format.
Google Forms
A free and easy-to-use survey tool that automatically organizes responses into spreadsheets.